Activision Blizzard, a video game publisher and multi-year agreement with Google to give the cloud-powered search engine all the game hosting and other technological needs in the Activision Blizzard. Above all, YouTube is the exclusive distribution partner for all of the popular electronic game titles of the company as part of the agreement.
The deal is a major win for YouTube, which has struggled against the leading Twitch-broadcast team, while YouTube is only a search engine behind its parent company’s world’s largest video site and second most visited website on the planet. For the first two seasons of the Overswatch Series, Twitch was the official broadcast partner in Activision Blizzard, and Twitch was the favorite destination for live entertainment.
This appears to be changing partially because of rival platforms ‘ willingness to spend large sums of money on acquiring such unique talent and tin transactions as this. YouTube Gaming did not develop as its own distinctive segment of the vast ecosystem in YouTube since it was launched in2015, and even earlier this year the company shut down the standalone application of YouTube Gaming, because its presence created “confusion” among viewers. There is instead a YouTube gaming center where popular live streams and videos can be found.
YouTube’s exclusive distribution deals have been signed with leading designers such as Jack “CouRage” Dunlop and Lachlan Power during the last months, with the company still at its heart. While many streamers still run on Twitch or have moved to the competing Microsoft Mixer, like Fortnite star Tyler’s “Ninja” Blevins, YouTube is still where all these creators post their highlights, slogans and other content after live broadcasts.
In this sense, this Activision Agreement is another chapter of the series of wars between online video sites, streaming services, conventional network and cable companies and producers of contents. In this unique case, Twitch is owned by Amazon and competes with YouTube owned by Google.