At the World Economic Forum in Davos, Switzerland Coca-Cola introduced its single-use plastic bottle. Senior Vice President Beatriz Perez transferred responsibility for the plastic mountains to consumers when he spoke to the BBC. Consumers are hungry for lightweight, resealable plastic bottled beverages, “she says, emphasizing that Coca-Colas does not intend to give up single-use plastic packaging.
Coca-Cola annually produces about 3 million tonnes. According to the BBC, this is about 200,000 bottles a minute. In the report carried out by the “Break-Free from Plastic” movement, Coca-Cola was ranked as the world’s leading plastic polluter last year. The Nestlé and PepsiCo beverage giants respectively came second and third.
In the ocean, plastic packaging builds up and even plastic coils in the underwater bellies. Though, while others like Starbucks are attempting, even under pressure of damaging their final product, to switchover to reusable containers at least partially, Coca-Cola stick to its single use bottle. This relies instead on recycling.
In 2030, Coca-Cola plans to use 50% of the products recycled into its packaging. The company has already confirmed that the substitute for every bottle will be obtained and recycled or sold throughout the world. In 2019, PepsiCo and Coca-Cola committed themselves to using containers of aluminum water to reduce plastic pollution. Yet plastic will still play a major role in the future of Coca-Cola, even with these changes based on Mr Perez’s Davos remarks.
Again, it does not become a panacea for all waste generated by items of one use to either recycle or turn to other content such as aluminium.. Aluminum can be recycled indefinitely, but it can leave an even greater environmental footprint than plastic for extraction and refining of aluminum.
And if you chuck a bottle of plastic into the recycling tub, it certainly won’t return as a new plastic container. More than 10% of all plastics thrown away have a second life. The recycling process is even harder since China stopped taking a large portion of recyclage in the world in 2018, so the chance of this bottle ending up in a site or in the sea is increased at the moment.